GEORGE HARBESON
GEORGE HARBESON DESIGN
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FORD MOTOR COMPANY

Originally made as a component in a much larger pitch, I found the concept explored through the use of the ampersand to be a charming take on a great American company’s commitment to forward thinking. With the incredible shift in the American auto industry towards sustainability, I feel as though the shape’s terminus being a mystery to the viewer is especially appropriate.

 

Ford motor company

Originally made as a component in a much larger pitch, I found the concept explored through the use of the ampersand to be a charming take on a great American company’s commitment to forward thinking. With the incredible shift in the American auto industry towards sustainability, I feel as though the shape’s terminus being a mystery to the viewer is especially appropriate.